Akash Narayan (Ravi Teja) is a wayward guy from a family that aspires to be an ideal one. He is forced to go and see a girl (Aksha) for a marriage alliance. He likes her, but she has grander plans. She wants to marry a guy who is famous. Being an intelligent guy, he devices a mechanism to become a famous. In the process, he become a trusted lieutenant of the home minister. He becomes famous and starts appearing newspapers and TV news channels. Rest of the story is about his hidden agenda and how intelligently he achieved it.