Raju (Manoj Kumar Manchu) is a wayward youth who is in deeply love with a college English teacher Sunny (Sunny Leone) in a village called Parvathipuram. Sivarama Raju (Jagapati Babu) is a noted good Samaritan in the same village and he takes a vow that he will marry off his daughters to the grooms of his choice (neither love marriage nor elopement). Kavitha (Rakul Preet Singh) is his 3rd daughter and also a student of Sunny. As the things proceed, Raju and Kavitha fall in love. Rest of the story is all about what happens when they want to get married.