Viraj Anand (Allu Arjun) is son of Sathyamurthy (Prakash Raj). Sathyamurthy is a billionaire businessman with great human values. Sathyamurthy dies in an accident. Viraj has 300 crores worth property and loans for the same amount. He has an option to go for insolvency and save 300 crores. But he foregoes 300 crores to make sure that his noble father’s image is not tarnished. Rest of the story is all about how far Viraj goes to live up to the values his father has imbibed him.